Philips Smartphone App Targets Aging in Place Seniors

A new smartphone app from Royal Philips (NYSE: PHG) allows seniors who are living independently at home to receive the benefits and services of a remote medical alert system, without the necessity of having to wear a device.

Offering a direct connection to Philips’ U.S.-based call center, the mobile Lifeline response app allows smartphone-enabled seniors and their families to speak directly to trained personnel, even if it is for non-emergencies.

The app uses functionalities built into the smartphone devices that can help locate users in efforts to better ensure that help is directed to the right location, wether someone is using it to call a loved one or even the helping hands of a nearby neighbor.

Designed for independent seniors, the Philips Lifeline app also allows individuals to receive the benefits of the call center without having to wear a medical alert device—a critical component to the technology, especially as 96% of seniors said they want to be as independent as possible as they get older, according to a survey by Philips and the Global Social Enterprise Initiative at Georgetown University’s McDonough School of Business.

“Today’s seniors are active and they deserve a mobile solution that affords them the freedom to go and do as they please while being safe,” said Philips Lifeline General Manager Kimberly O’Loughlin in a written statement. “We’re excited to offer seniors an app that allows them to take our trusted service with them and experience life to the fullest, without the worry of getting help should they need it.”

The app, which is free to download, is currently available in the U.S. via the Apple Store and Android Market, and joins other technologies Philips has dedicated to the senior care space, including its Community WIthout Walls, CarePartners Mobile, the HomeSafe Wireless System and the AutoAlert fall detection products.

If users choose, they may elect to pay month-to-month for the service provided through Philips Lifeline.

Written by Jason Oliva